Magna participate in China's ELM327 Usb format war will build two plants in China
China's domestic automobile companies competing for electric vehicles, while the right standards, foreign parts companies have not been idle. Recently, Sun vice president of Magna China, the original star, said the company has with the China Automobile Industry Association and the China Automotive Technology and Research Centre to prepare directly involved in China's ELM327 Usb technology standards under development.
Sun stars of the original, said ELM 327 Usb are critical issues related to technical standards related to future market development and competition, "In China, the principal and the steam Magna T10 Association Center for Automotive Research Committee, and direct contact with China."
Magna is the world's largest group of components due to the global financial crisis, Magna has been trapped for 2 consecutive years losses into. Magna announced fourth quarter 2009 financial data, its fourth-quarter net loss last year amounted to 139 million U.S. dollars, with 148 million U.S. dollars over the same period in 2008 compared to a slight narrowing of losses. Magna 2009 global sales of about 17.4 billion U.S. dollars, the company expects 2010 sales to reach 19.5 billion ~ 205 billion.
In order to reverse the global performance, Magna is increasing efforts to develop the Chinese market. Magna International Asia-Pacific executive vice president Frank? Ou Boen said that Magna has officially won a car from a domestic manufacturer of large integrated engineering design services contract. The contract covers the powertrain and chassis systems integration, under the body of the improvement and development of the body and the overall body of research and development. From early December 2011, the Magna Steyr for domestic auto manufacturers, another tank. This is the Magna Steyr in the tank system, China's first production contract is an integrated engineering design services this year, following the second contract in China.
Ou Boen also announced plans to build two sites in northern China factory, the production body and fuel tank systems, the new plant will be officially launched next year in December.
